Car Insurance App Ready To Tackle The Industry
An entrepreneur from Liverpool has launched the UK's first 'hourly insurance app' with visions of taking the market by storm. The company, named Cuvva, is a start-up business started by Merseyside resident Freddy McNamara and Leo Kellgren-Parker from Scotland.
Cuvva was launched in October earlier this year and allows users to purchase full car insurance cover for as little as one hour. The company vision is to allow customers to be able to sort out temporary car insurance cover in a three-step process instead of having to go through a long-winded process when all you want is 6 hours of cover while you borrow your mum's car.
Company creator Mr McNamara said: "The reason we launched Cuvva was to try and improve the current UK car insurance model. Consumer expectations are that we should be able to get what we want, when we want and all from our personal devices. Why should car insurance be different?"
McNamara added: "Technology has been used to improve most industries, yet the car insurance model remains largely unchanged. What we want to do is enable UK drivers to get simple, quick and efficient access to other cars whenever they need them."
James Savery, 17 December 2015